The new political advertising rules, which were agreed by EU countries and European Parliament lawmakers late on Monday, will force social media groups such as Alphabet's Google (GOOGL.O), Meta Platforms to be more transparent and accountable.
All online political ads will be available in an online ad repository.
"We also secured a favourable environment for transnational campaigning in time for the next European Parliament elections," Gozi said.
The European Parliament will hold elections in June next year, with many concerned about disinformation and foreign interference in the run-up to the polls.
Until then, measures regulating the non-discriminatory provision of cross-border political advertising - including for European political parties and political groups - will already be in place for the European Parliament elections in 2024.
Persons:
Arnd, Sandro Gozi, Gozi, Foo Yun Chee, Alexander Smith
Organizations:
REUTERS, Rights, Big Tech, Union, EU, Google, European Commission, Thomson
Locations:
Zurich, Switzerland, Rights BRUSSELS, EU